Utopia: Envisioning a Dream - Postmodern Poster Design Project for school / final draft
So there it is. The final draft of the post modern poster design. It is what it is.
I feel a little better about this one, but still, I wasn't totally into it. I mean, I wasn't feelin' it. Call it lack of motivation, call it a lack of creativity, or even call it poo. Like I said above, it is what it is.
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Comments (0) Friday 12/19/2008 | 09:19 am
Packaging Design (a reading response)
To say that I am unaffected by the design of packages would be a lie. I have come to realize that fancy packaging may be just that, dollars spent on packaging or advertising, and not any extra on the product inside. I attempt to make my purchases based on need and knowledge or information about the product.
But often my first impression of a product is through it’s packaging design. In order to be effective the package needs to be interesting and different enough to stand out from the other similar products that may be near it. The design needs to be clean and clear enough that I can get any necessary information to make an educated purchase. In the case of food items, I would need to be able to clearly view the ingredients and nutritional information. I am, however, a sucker for interesting packaging. I am drawn to the use of non-traditional containers for an item, or unique materials. But the packaging that impresses me the most is not only effective in getting my attention, but also is very efficient in it’s material usage. The trendy term is “green” packaging. But I think it goes beyond using environmentally friendly, recyclable or reused materials. But also a minimal amount of packaging. Or the ability of the packaging to be integral to the use of a product. The packaging also needs to be space efficient, or compact, both in the retail space, but also in any waste the does need to be disposed of.
Generally, what is attractive to various demographics of consumers will differ. A young child will be attracted to bright primary colors, with cartoon like characters. Case in point is with most foods that are packaged and marketed to children. You have the Trix bunny, Lucky Charms leprechaun, and the character that according to Fast Food Nation, children recognize more than Jesus Christ, Ronald McDonald.
Compare that with what generally attract middle aged consumers, conservative colors, white space and a greater focus on an emotional connection to the product and not a character.
Packaging is an essential extension to a brand, but also needs to be considered as both a first and possibly last impression on a consumer for purchase. It is critical for the packaging to connect to the consumer, but also communicate any necessary information required for the consumer to feel they made an educated purchase. The packaging should also continue to be useful or at the very least, produce as little waste as possible.
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Comments (0) Monday 12/08/2008 | 09:34 pm
Utopia: Envisioning a Dream - Postmodern Poster Design Project for school
This is the rough draft. Some projects are easy to see the finished product and I just go through the steps to do it, other times (like this and it seems for most of my school projects) I have these ideas, but my mind goes blank on how to best bring that idea to life to throw down on the screen.
Anyway, I know it can be done better, maybe I just have to have more confidance in my capabilities. That could really be what's holding me back on this.
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Comments (0) Friday 12/05/2008 | 01:16 pm
People are Strange
This is awesome. Cool song and some cool artwork to go along with it.
People are strange from Denis Fongue on Vimeo.
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Comments (0) Monday 12/01/2008 | 08:12 pm
Logomarks
There are four general types of logos. Wordmarks use the name of the company as the logo, lettermarks use the initials, symbol marks use a graphical mark or pictorial icon and combination marks use put a symbol with a wordmark or lettermark.
Combination marks are the most powerful in identifying a brand at least until the public develops a relationship with the symbol, in which case the symbol may be used on it's own. Most people need some sort of text as a sort of reminder of the company name to associate with the graphical element. However once that relationship is developed, the symbol mark can be extremely powerful. It then is not dependent on language at all to continue communicating the brand to people. Lettermarks and wordmarks also develop relationships, but at times may not be as deep or as flexable in use as a combination or symbol mark. In places where a wordmark may not fit, a symbol may be all that's needed to communicate the message. Symbols are also effective in that generally, they are recognizable in an instant. No reading or deciphering is needed. It's not needed to know the meaning of the mark to have the relationship. Many people know and connect with the Nike "swoosh." Most people don't know what the swoosh is or it's meaning. It just isn't needed for the relationship.
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Comments (0) Monday 11/24/2008 | 10:14 pm
New LOST teaser
Comments (0) Friday 11/21/2008 | 01:25 pm
